How we make money
You should know exactly how this site is funded before you trust anything on it.
Right now, we make nothing
No facility has ever paid us anything. Not to be listed, not to rank, not to be contacted, not to have anything softened or removed. There is no advertising on this site and no commercial relationship with any facility, chain, or referral broker.
That will not be true forever, so here is exactly what we will and will not do.
What we will never do
We will never take a percentage of your rent. Most “free” senior placement services are paid by the facility you move into — typically a commission worth 50–100% of your first month’s rent, sometimes more. That model rewards the service for placing you quickly and at the highest rent, not for placing you well. It is the reason those sites do not publish enforcement records: a broker paid by a facility cannot publish that facility’s moratorium history and stay its partner.
We will never charge a fee that varies by facility. If we ever accept a placement fee, it will be a single flat amount, identical for every facility in the directory, regardless of what that facility charges you. A flat fee removes the incentive to steer you toward the expensive option, which is the entire point of structuring it that way. The amount will be published on this page, as a number, before we accept a single dollar.
Money will never buy position. Ranking and default sort come from public data only — license status, inspection findings, deficiencies per 100 licensed beds, and enforcement history. A facility may someday pay for presentation: more photos, a longer description, a direct contact button, clearly labeled as such. It will never pay to move up a list, to appear in a “best of,” or to be included at all — because every licensed facility is already included.
We will never remove or soften bad news for a paying facility. Fines, sanctions, moratoriums, and license status display identically whether a facility pays us or not. We have written this down now, while it is hypothetical and cheap, because it is the rule that gets expensive later.
We will never take a facility off this site for asking. Every licensed facility in our coverage area appears here. A facility cannot choose to be listed and cannot choose to be delisted while it holds a license. Completeness is the difference between a directory and a sales list.
We will never sell your contact information. Reach out through this site and it comes to a person. Your details are not distributed to a list of communities who then call you for a month.
We will never run programmatic advertising. No AdSense, no ad networks, no automatically served banners. On a site about senior care, the advertisers who bid highest are the referral brokers and facilities themselves — which means an ad network would end up selling the one thing we promise not to sell. Any sponsor that ever appears here will be one we chose deliberately, named openly, and can vouch for.
What we may do
- A flat placement fee, as described above, published as a specific number before it starts.
- Enhanced listings — presentation only, fixed price, clearly labeled, never affecting sort order.
- Named sponsors and affiliate relationships with non-facility services families need anyway — medical alert devices, legal document preparation, moving and estate cleanout. Chosen individually, disclosed inline wherever they appear, and never a senior care facility, chain, or referral broker.
- Paid consultations with families who want direct help reading the records.
If any of this ever conflicts
If a revenue source ever requires breaking one of the rules above, the revenue source goes. That is the whole policy, and it is why the rules are written here in public rather than kept in a drawer.
You have other options
What you see here is the state’s record, not advice, and it is not everything that exists. Florida’s Long-Term Care Ombudsman Program is free and independent. Tour in person. Read the inspection reports yourself — we link to the originals.
Questions about any of this: patrick@seniorcarerecord.com